Data layering and user segmentation
SocialCode is digital media management platform that provides audience, performance, and campaign insights. Their API access consolidates reporting across all major platforms. Our challenge was to come up with a new and innovative way to visualize and segment audiences to raise efficiency and discover possible audience extensions that would not be obvious without the tool.
We successfully created an innovative product that unlocks new potential for SocialCode’s clients. The design was extremely well received by the executives and the client. The deep analytical tools give new power to the analysts as they raise the efficiency and reach of their targeting.