Digital Transformation – ETL Product Suite
Matillion products and solutions enable enterprises and small businesses to extract, migrate and transform their data into a single cloud repository and gain competitive advantages through harnessing insights, empowering strategic decision making, and yielding higher quality business outcomes.
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Challenge
Understanding Primary Goals & Objectives
Understanding Matillion’s primary goals and objectives were key, which enabled us to take proper measures to help them to re-envision their current software applications suite. A critical approach in starting the project required deep dives in the Discovery and Research phase. We conducted an 8-week UX discovery phase which consisted of interviews, product demos, and collaborative sessions that resulted in delivering a readout for Matillion to establish cross-department alignment and future onboarding of Matillion’s UX department.
Through our key findings, we identified strategies to approach user problems in the most relevant way – defining the new customer journey. A critical success factor of this effort was to make sure that the value proposition was directly correlated to each stage of the journey.
Research
Strategy
Instilled a New Product & Marketing Approach
Matillion came to us to re-envision their current software applications suite and provide a unified value proposition for all their target markets and customers. We optimized their customer journey through research and collaboration from novice to veteran data maturity.
We have instilled a new product and marketing approach for them, creating the foundations of a UX-driven organization from product development, marketing, and sales, and assisted them in their internal UX team to be self-sustainable, which we achieved within six months.
Design
UI Design Sprint Planning
UI Design And Prototyping
Visual Design
UI Specification
Style Guide
Development
