Leader in Foodservice and Data Insights
Technomic’s Ignite Menu platform is a one-stop shop for powerful insights, trend tracking, on-demand reports, menu predictions, industry sizing, and market information. Built to perform for food service industries, Technomic allows its customers to anticipate seasonal trends and forecast in advance.
The project goal was to improve the user experience and look and feel. We not only gave it an aesthetic makeover but also addressed user needs.
Challenge
A Unified and Intuitive Search Experience
Along with documentation provided by the client, we conducted user interviews to understand the key use cases. After consolidating the clients’ feedback and gathering the data, we used the data to redesign the flow of the consumer dashboard with high-fidelity wireframes that led to the creation of three distinct design concepts that included colorful metrics to aid users in understanding the data. Each approach was different and offered a variety of interactions and design components. In the end, the client was pleased with the results.
Research
Strategy
Designing With Intelligent Interactions
Working with the Technomic team, we delivered visual design concepts that presented the data and interaction paradigms in different solutions. More importantly, we met the challenge of implementing a featured search bar, which allowed the user to search within different categories, making the search faster and more efficient. Compared to their existing product, which had many various searches, we established one global search with intelligent interactions in our design.
In the end, search became a key tool in getting all the data the user needed.
Design
UI design sprint planning
UI design and prototyping
Visual design
User validation testing