A Flexible & Adaptive
Approach.

From fast-paced proof of concepts to large-scale design thinking based service and product design programs, we maximize the return on your investment by collaboratively designing solutions that achieve your business goals and exceed your customer’s expectations.

Our Evidence Based Design Process

An informed research and strategy approach based on learnings from the user needs. Our expertise and understanding of your user’s needs combined with your domain expertise.

2-6 Weeks
1. Discover
Collaboration

Our goal is to gather as much information and external research as possible to equip our team with the right data to be applied to future design phases. This will be done through number of exercises that will build the foundation from your team.

2-5 Days
2. Strategize
Discovery & Strategy Workshop

The discovery and co-creation workshop is intended to provide valuable information to help establish the most optimal user experience and guide the re-creation of the user interface. We will dedicate a team of designers and strategists to provide leadership and insight during the workshop.

2-3 Weeks
3. Explore
Collaboration Definition

Upon completion of the co-creation workshop, we’ll regroup, document the findings, and explore some of the ideas and exercises in greater detail. Through a series of curated exercises, we will create specific deliverables used to guide the design and wireframes process in the Create & Validate phase.

3-16 Weeks
4. Create & Validate
Collaborative Prototyping

We will conduct a number of Design Sprints to create the wireframes and a clickable prototype to be used as the foundation for visual design and usability testing. Our approach follows our standard design process and will allow our team to meet and exceed your goals for the project.

16-32 Weeks
5. Realize
Development Sprints

Similar to the design phases, the development phases will be managed through an agile and iterative process in sprints. Each sprint will include planning, backlog creation and management, and build reviews. Feedback, issues, or changes will be incorporated into subsequent sprints.

Our Expert Based Design Process

We’re experts at product design and you are experts in your domain. This approach works well for startups and innovation labs for POCs and MVPs or those in need of a usability lift

1-2 Weeks
1. Discover,
Strategize & Explore
A Fast Paced Discovery

Our goal is to compress the discovery, strategy and explore phases into a quick exercise of understanding the product and goals of the user and buyer personas for the create phase. We will hit the ground running by doing a current state assessment and quick competitive landscape review as a basis for our understanding.

3-16 Weeks
2. Create
Collaborative Prototyping

We will conduct a number of Design Sprints to create the wireframes and a clickable prototype to be used as the foundation for visual design and usability testing. Our approach follows our standard design process and will allow our team to meet and exceed your goals for the project.

16-32 Weeks
3. Realize
Weekly Development Sprints

Similar to the design phases, the development phases will be managed through an agile and iterative process in sprints. Each sprint will include planning, backlog creation and management, and build reviews. Feedback, issues, or changes will be incorporated into subsequent sprints.

Startups & software digital product innovation

We drive value through new product conceptualization, usability optimization, platform creation or updates and team augmentation.

Innovation & Process Transformation

We work with business leaders to bring together people, new ideas, and technology to create new and viable platforms for their customers and employees.

Personalized branded customer experiences

We connect across ubiquitous experiences to help brands deliver the right experiences at the right place and time for their customers.

It’s all in the details

Research

Effective solutions are born from data and insight: we take the time to learn about your goals, ask the right questions to understand your business, empathize with your users, understand your competition and the problems or opportunities that you are seeking to address.

  • Customer Research
  • Competitive Review
  • User Research
  • Survey Development
  • KPI/NPS Review
  • Focus Groups
  • Market Research
  • Solution Validation
  • Stakeholder Interviews
  • Usability
Strategy

Understanding what drives your customers or users and where these overlap with your business goals, help us uncover the ideal path to engagement. We build roadmaps to success that are backed by data-driven user and market research plus with our wealth of experience.

  • Product Ideation
  • Feature & Reqs Definition
  • Use Case Development
  • Current State Assessment
  • Digital Opportunities
  • Customer Journey Mapping
  • Service Blueprinting
  • Customer & User Segmentation
  • Technology Transformation
  • Customer Experience Management
  • Branding & Positioning
Experience Design

Great design is essential to business. Our design-thinking lead process permeates our organization and culture. Our designers converge their design and business skills with your industry insight to create simple and memorable experiences for your users and customers.

  • Digital Product Design
  • Service Design
  • Ubiquitous Experiences
  • Conversational Interfaces
  • Enterprise Applications
  • Connected Devices
  • Responsive Design
  • Data Visualization
  • Dashboard Design
  • Co-Creation
  • Storytelling
  • Content Creation
  • Specifications
  • Prototyping
Data & Analytics

We understand that Big Data means nothing without thorough analysis and identifiable insights. Our data team works with your unique data goals and needs to distill, make it easily digestible, and provide actionable insights.

  • Data Visualization
  • Dashboard Design
  • Data Strategy
  • Application Analytics
  • Performance Analysis
  • Real time Social Analysis
  • Dashboard Development
  • Goal Setting & Benchmarking
  • Social Segmentation
  • Social Platform Audit
  • Sentiment & Mentions Analysis
  • Campaign Metrics
Business Transformation

We deliver strategic value to our customers with our unique insights into experience strategy and design. We assist our customers in larger strategic initiatives where we educate, collaborate, and deliver transformational framework programs.

  • Agile Transformation
  • Design Thinking
  • Design Sprints
  • Product Roadmapping
  • Thought Leadership
  • Digital Transformation
  • Capabilities Assessment
  • Innovation Acceleration
  • Digital Strategy
  • CX Management
  • Opportunity Identification
  • Atomic Design Systems
Technology

Through communication, collaboration and transparency, our flexible and agile process guides the projects from defining the mission through developing and executing without a hitch. Mobile apps to enterprise-scale applications, our work is always built for reliability, flexibility, and scale.

  • SaaS
  • Mobile
  • Enterprise
  • Responsive
  • Single Page Apps
  • Progressive Web Apps
  • Serverless Development
  • IoT
  • Wearables
  • Big Data
  • Machine Learning
  • RPA

Interested in joining a dynamic team?

At Momentum Design Lab we help global brands, startups and enterprises use innovation and human-centered design to create meaningful user experiences.

See open positions

Our recent work

Enterprise Software

SocialCode

Data layering and user segmentation

SocialCode is digital media management platform that provides audience, performance, and campaign insights. Their API access consolidates reporting across all major platforms. Our challenge was to come up with a new and innovative way to visualize and segment audiences to raise efficiency and discover possible audience extensions that would not be obvious without the tool.

We successfully created an innovative product that unlocks new potential for Social Code’s clients. The design was extremely well received by the executives and the client. The deep analytical tools give new power to the analysts as they raise the efficiency and reach of their targeting.

See the work
Mobile Apps

Alabama Power

Smart, augmented & location-based services

We completely redesigned the way that people interact with lakes allowing people to explore, engage and enjoy. Through innovative solutions our augmented reality users can enjoy a new way to explore nature and community activities at the lake.

See the work