UI Design: Momentum Design Lab on ABC’s Startup U

“Look Ma! We’re on TV!”

We were recently invited to give a workshop on how to craft the perfect logo at Draper University for the new business-themed reality show, Startup U, which airs Tuesday 10/9c on ABC Family. Our senior designers Chelsea Dereck and Julia Grosman worked with the aspiring entrepreneurs to discuss concepts, colors, and font choices. Watch them in action below!


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