Hidden Cost of Bad UX
User Experience has drastic impacts on many aspects of your business. Don’t let your company or product fall victim to the effects of Bad UX that lurk below the surface!
User Experience has drastic impacts on many aspects of your business. Don’t let your company or product fall victim to the effects of Bad UX that lurk below the surface!
In a Study provided by Adaptive Path, Bank of America conducted research into why they were falling behind their competition. The outcome of this project was a huge success due to a drastic change in usability.
The implications of a poor user experience also surface when we look at the value of a lost customer relationship. When your systems provide a poor user experience you lose.
In 2013, Avon pulled the plug on a $125 million software overhaul, after a pilot of the system in Canada revealed that iPad rollout was too difficult to use, and many sales reps began to quit the company.
As IEEE found, of all the development projects that are started, 5 to 15 percent will be abandoned before or shortly after delivery due to poor usability. This amounts to $150 billion lost. This loss can be avoided with a user-centered design approach.