JEDI Mind-Tricks for eUX

This event will be hosted by Atlassian in downtown Austin.

We’ll be providing Food, plus Beer & Wine for attendees. 


Ok, ok, we all know that the JEDI Mind-Trick is only effective on the weak-minded.

As Enterprise UX professionals we are almost always dealing with very sharp-minds. So we know the “wavy-hand” thing is NOT going to work.

In this meeting, you’ll hear about eUX from the point of view of the individual and the organization. 

Adam Polansky and Jay Rogers are two battle-scarred knights who’ve found success without going over to the dark side. Together, they will explore Enterprise UX practices from two distinct perspectives.

Adam will show you how the skills you have can be used on-the-sly to demonstrate the impact of UX on business and development decisions. By learning the landscape and what drives decisions you can tailor your work to be the antidote to the problems that businesses face.

Jay will talk about how to navigate the complexities of a large organization which values User Experience but hasn’t yet worked it in to the process. Agile has many faces and every company wears it differently; as they should. Some firms have found ways to incorporate and protect the User Experience within an Agile environment.  Many more are trying. Raising-up a culture is one thing. Keeping it afloat is another. 


Speakers and topics include:

Adam Polansky Strategist Bottle Rocket Studios
Creating Impact Without Permission

Jay Rogers User Researcher, Developer Tools Atlassian
Agile Culture: The Problem is not the Problem



Creating Impact Without Permission

Adam Polansky

Those bastards! Why can’t they see that a great user experience IS good business?

How frustrating is it to be able to see project and product quality sidelined because you can’t translate the value into an algorithm that can predict success in decimal points?

What if I told you those bastards aren’t working against you? They’re simply working for something else. There are reasons for that; not good reasons but if you understand them, you have an advantage.  What if I told you there are ways to create impact that you can put into play without asking anyone?

This session is about why your enemy isn’t your enemy.

We’ll also talk about specific things you can do to position yourself and UX to make an impact.

They’re a little clandestine. They’re a little sneaky. Best of all…you don’t need permission

Adam Polansky is a well-known UX practitioner whose lengthy career has focused primarily on UX design within the enterprise. Currently a strategist with Bottle Rocket Studios in Dallas, he has worked as both an external consultant and internally as UX Director at Travelocity.  His past clients include Starwood Hotels, Texas Instruments, Radio City Entertainment and Dr Pepper. A Co-founder of the Big Design Conference, he is active in the broader UX Community as a speaker, teacher at Kent State and working with other speakers via workshops and by supporting conferences like SxSW, the IA Summit and Enterprise UX. He is a contributing author to Usability Success Stories: How Organizations improve by Making Easier-To-Use Software and Web Sites (Ashgate Publishing 2006)


Agile Culture: The Problem is not the Problem

Jay Rogers

There are stacks of books and millions of blog posts about HOW to DO Agile UX.

However, when I talk to software teams, they predominantly report that they’re “sorta” agile or “trying to be more” agile.

And when I talk to designers, a good number are a little shaky about facilitating design workshops with stakeholders, and they haven’t talked to as many customers as they thought.

There is a popular phrase “Agile is a culture, not a process”.

Jay will take us back to the Agile Manifesto, and the objectives that really define the “WHY” of Agile UX Design & Development.

With these principles in mind, it is possible to achieve an Agile Culture – that is not another layer of process, but more of a “playbook”, or mindset that can enable the “Agile Enterprise”. One that can continuously innovate, while navigating through evolving customer needs, and ever-changing market dynamics.


This would not be possible without the help of our distinguished sponsors Momentum Design LabSalesforceAtlassianInvision and Real Ale Brewing Co.