Habit design is a super power. If used for good, habit design can enhance people’s lives with entertaining and even healthful routines. If used for evil, habits can quickly turn into wasteful addictions.Companies need to know how to harness the power of hooks to improve peoples’ lives.
Our speaker/topic for the evening is:
How to Build Habit Forming Products
In an age of ever-increasing distractions, creating habits is a vital characteristic of successful products. How do we create products people use every day? How can designers create products compelling enough to “hook” users?
As the author of “Hooked: How to Build Habit-Forming Products.”, Nir has constructed a practical framework for that gives product managers and designers a new way of thinking about the tools for changing behavior.
Nir writes for TechCrunch, Forbes, Psychology Today, is a frequent speaker at conferences and Fortune 500 companies, and is one of the worlds foremost authorities on how to apply proven behavioral psychology techniques in the digital context.
Our gracious host and sponsor for food and beverages is New Relic, at their wonderful SF location 188 Spear Street (on the corner of Spear & Howard) San Francisco, CA. All event are located on the 10th floor.