Consumerization of Enterprise UX Event and Networking @ SXSW

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The consumerization of enterprise software is well upon us. It makes sense, when you consider most people spend large portions of their nine-to-fives using these enterprise apps. Shouldn’t they be simpler, easy-to-use, and make everyone more productive? Why not? Consumer software has invested in great Design for a long time in order to build consumer-confidence, loyalty and trust. It’s not a trivial endeavor to elicit the same response inside the Enterprise. There are already a lot of visionary Enterprise Software companies that have invested heavily in Design – and it is making a difference! We’ll spend this evening examining this topic, including upcoming trends, challenges, and opportunities that Enterprise Software Design and Development teams will face in the coming years.  

This event will be so kindly hosted at the beautiful LIVESTRONG Foundation offices in East Austin.  We will have food, beer, and other refreshments for everyone.

Speakers and panelists include…

Robb Bush
Vice President of Design, One Network Enterprises

Keith Robinson
Product Designer, Atlassian

Sophia Levens
Senior Design Manager, IBM

This would not be possible without the help of our distinguished sponsors Momentum Design Lab, AtlassianBalsamiq, Salesforce and Axure