Momentum Design Lab

Now in its 5th successful year, this event is the No.1 meeting place for North America’s social media in travel professionals. The new always on, always connected customer wants to connect with your travel brand in innovative ways.  But are you ready for them?  How can you successfully engage, inspire and convert customers across multiple media and multiple platforms?  This event gathers together experts from leading travel brands to give you the real low down on how travel companies are capitalizing on the converging worlds of social media, mobile and technology.

Hotel Nikko, San Francisco, March 5-6

Clear the stage for Mobile Solutions and Social Media in hall 7.1c, Booth 116 – March 7 – 11, 2012

In the middle of the Exhibition Grounds, located directly next to ITB Convention, the Business Travel Panel and the Travel Technology halls, an entire hall only for social media and mobile travel services is awaiting you in 2012.

At the eTravel World – the heart of hall 7.1c – experts and practitioners highlight and question highly relevant topics from different perspectives concerning the industry sector. Listen to presentations on stage, visit workshops in the Lab and get together for networking in our Lounge.

Mobile meets Social Media – March 9, 2012 @ 1:30 – 2:00pm, Hall 7.1c; eTravel World Stage

Travel decisions, by their nature, are highly geographically and socially influenced. User accessibility of social networks via mobile devices and applications can cause a major paradigm shift in travel purchase behavior. Watch the unpacking of modern traveler´s mobile and social luggage, and discuss user experience design and development techniques travel businesses can use to target and influence customer decisions.

Jay Ganaden, UX Strategist of Momentum Design Lab

PhoCusWright@ITB is part of the ITB Berlin Convention. The ITB Berlin Convention, the Leading Travel Industry Think Tank, covers a wide range of diversified tourism related topics during the convention days. Last year’s event had a record attendance of more than 12,000 participants.