Design by the Numbers

While design is considered to be purely creative endeavor, in our area of applied UX design, we often rely on data as our validation and feedback mechanism to make design decisions. We will explore where is the line between data-driven design vs. uncharted exploration, and what is appropriate and when. We will also explore examples of how data driven design has had huge impacts on business and usability, and latest techniques and tools available in this domain. 

This event will be hosted and sponsored by Sumo Logic in Redwood City. We will have food, beer, wine and refreshments for attendees.

Speakers and Panelists include…

Daniel Castro 
Experience Architect, Sumo Logic

Lefteris Grammatas,
Marketing Personalization Consultant, Independent
“Design by the Numbers”  How to understand data and metrics that impact user experience design and apply them to make meaningful marketing communications decisions.

Michael Mace
VP of Mobile, UserTesting

Nick Paranamos
CEO, Apptourage

This would not be possible without the help of our distinguished sponsors Momentum Design Lab,  Salesforce, FullStory and  Balsamiq.

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