Something we’ve been throwing around the office for a while, the absurdity of QR codes and especially how absurdly they’re being used. For example, we get them in email signatures all the time. Why? Scott Stratten, president of UnMarketing, does a much more thorough job of lambasting how impractical this technology has become and how the viral spreading of marketing techniques makes it appear like the advertising industry is run by cattle rather than humans.
An interesting take, from Gregg Bernstein, on rethinking and redesigning the terms and conditions of iTunes, so that Apple stands a slim chance of people actually reading some of them.
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