Archive for the ‘Process’ Category

 

How to Manufacture Desire

April 12th, 2012

 

From Nir & Far
A great article from Nir about how some of today’s most successful social websites and apps employ proven techniques to capture the hearts and minds of their users. Trigger, Action, Reward, Commitment… Oh my!

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The Problem with QR Codes

December 4th, 2011

 

 

Something we’ve been throwing around the office for a while, the absurdity of QR codes and especially how absurdly they’re being used.  For example, we get them in email signatures all the time.  Why?  Scott Stratten, president of UnMarketing, does a much more thorough job of lambasting how impractical this technology has become and how the viral spreading of marketing techniques makes it appear like the advertising industry is run by cattle rather than humans.

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Redesigning the T’s & C’s

September 20th, 2011

 

An interesting take, from Gregg Bernstein, on rethinking and redesigning the terms and conditions of iTunes, so that Apple stands a slim chance of people actually reading some of them.

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